Latest in: Business
August 18, 2025
 · 
6 min read

100

Now that we're here, where do we go?
August 11, 2025
 · 
5 min read

It’s Speculation, All The Way Down

You'll see it too, when you start glazing over.
July 14, 2025
 · 
6 min read

Clap For Your Damn Self

Create something onto which others can base their assumptions. Nobody will do it for you.
June 30, 2025
 · 
4 min read

Time to Build

When you have time; build.
June 23, 2025
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6 min read

Did You Stop to Ask Why?

Become better informed, make better decisions, and take more effective action.
June 2, 2025
 · 
6 min read

Agnostica Operatio

What happens if what you depend on vanished tomorrow?
May 26, 2025
 · 
7 min read

Can We Talk About io?

Is io to Open AI what frog Was To Apple?
May 12, 2025
 · 
7 min read

Design Rides a Trojan Horse

Perhaps the way to value design is by sneaking it in as something else.
April 28, 2025
 · 
5 min read

Designing By Feel

Despite all the structure and process that can go along with design, sometimes it's ok to go on feels alone.
April 8, 2025
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1 min read

lincolnblack.cc is now lincolnblack.com

What goes around, comes around.
April 7, 2025
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3 min read

Housekeeping

Simplifying and streamlining.
March 17, 2025
 · 
6 min read

Competence vs. Competent

Being competent is more than just how good you are at the task at hand
March 3, 2025
 · 
3 min read

Introducing: Titan Medical

Something big this way comes.
February 10, 2025
 · 
6 min read

Get Mad

An old Industrial Designer yelling at Copic marker refills.
February 3, 2025
 · 
6 min read

Invisible

How can we expect people to care about design when they don't even see it?
January 20, 2025
 · 
4 min read

And That’s Why We Only Focus On Medical…

Retrospective Series: Republishing some of my original articles when I first started Virtimachi in 2021.
January 13, 2025
 · 
4 min read

When Should Industrial Design Be Engaged As Part of Development?

Retrospective Series: Republishing some of my original articles when I first started Virtimachi in 2021.
January 6, 2025
 · 
3 min read

What Can Industrial Design Do For Your Medical Device?

Retrospective Series: Republishing some of my original articles when I first started Virtimachi in 2021.
December 30, 2024
 · 
6 min read

Choosing the Right Industrial Design Partner

Retrospective Series: Republishing some of my original articles when I first started Virtimachi in 2021.
December 23, 2024
 · 
3 min read

The best time to plant an apple tree was thirty years ago; the next best time is now.

Retrospective Series: Republishing some of my original articles when I first started Virtimachi in 2021.
November 4, 2024
 · 
4 min read

They Can’t All Be Bangers

It's ok that your work sucks sometimes.
October 28, 2024
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7 min read

Minimalist Travelling

Optimised packing for speed and comfort.
September 2, 2024
 · 
5 min read

What Is The Value Of Things?

What makes a thing seem pricey might have little to do with the actual thing.
August 26, 2024
 · 
6 min read

Year One

What I've learnt posting every week for a year.
August 19, 2024
 · 
6 min read

My Article/Newsletter Workflow – One Year On

A behind-the-scenes look at how the magic happens *cough*
August 12, 2024
 · 
5 min read

Take Care

Can you take care without taking time?
July 29, 2024
 · 
5 min read

Punk Design: An Immune Response.

What might post-AI art and design look like?
July 22, 2024
 · 
5 min read

The Dark Side of Solopreneurship

Would you prefer burnout or a sense of impending doom?
July 15, 2024
 · 
5 min read

Technofeudalism and Design

Are walled gardens destroying meaningful product design?
July 1, 2024
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4 min read

Rise Of The Independents

Is a new wave of independent consultants about to upset the apple cart?
June 24, 2024
 · 
4 min read

Why We Struggle

It's about the journey, not the destination.
June 17, 2024
 · 
5 min read

Do We Always Need to Ship?

Getting a product to market isn't everything, is it?
June 10, 2024
 · 
3 min read

Closure

When you look at something long enough, you stop seeing the gaps.
June 3, 2024
 · 
6 min read

Validation, Practically Speaking

So what does validation look like on a practical level?
May 27, 2024
 · 
5 min read

Validate, Validate, Validate

Validate even before you have anything to validate.
May 20, 2024
 · 
8 min read

Does Creativity Scale?

It's no coincidence that most breakthroughs come out of academia.
May 13, 2024
 · 
5 min read

The Art of Showing Up

Getting on a call is still no substitute for being there.
May 6, 2024
 · 
5 min read

You Can’t Just Phone In Your Mechanicals

An OTA won't make your design problems go away.
April 15, 2024
 · 
5 min read

Don’t Let Somebody Else Tell You What You Want

They're actually telling you what they want.
April 8, 2024
 · 
5 min read

What is Frontend Design?

Frontend Design is the design work that takes you from having a problem, to knowing how to solve it.
March 25, 2024
 · 
5 min read

Learning By Doing

There is only so much you can achieve by thinking and planning and refining. It's often much better to start, and learn by doing.
March 4, 2024
 · 
5 min read

What Are You Risking?

Think about what you chance to lose by not following that dream, instead of following it.
February 19, 2024
 · 
7 min read

Is The Subscription Model in Industrial Design’s Future?

The subscription model is everywhere. Could it really apply to Industrial Design?
January 22, 2024
 · 
5 min read

The Industrial Design Value Problem

How do you think the "person that designs the pretty box around it" reputation came to be? We gave it to ourselves.
January 8, 2024
 · 
6 min read

The Creator Paradox

LinkedIn isn't meritocratic. It isn't special just because it's a "professional" social network.
November 27, 2023
 · 
7 min read

Success Attracts Success

I work with startups day in and day out. The startup life is hard. One thing I see often and hear more is just how hard it is to start from nothing.
October 31, 2023
 · 
5 min read

AI and Creators: A Consumer’s Perspective

This is not my weigh-in on the AI vs art debate. That debate will rage for many years to come. There is, however, a third side to the argument that nobody is arguing about. Consumers.
October 8, 2023
 · 
10 min read

The Tools: Analogue.

The analogue tools I use in my Industrial Design consulting.
September 27, 2023
 · 
9 min read

The Tools: Hardware.

The hardware tools I use in my Industrial Design consulting.
September 25, 2023
 · 
8 min read

The Tools: Software.

The software tools I use in my Industrial Design consulting.
August 23, 2023
 · 
5 min read

Pivot, Then Pivot Again.

Every designer has visions of running their own design consultancy.

ⓒ Lincoln Black 2024

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Virtimachi Pty Ltd

ABN 31 651 760 762

PO Box 7156 Kariong

NSW 2250 Australia