Latest in: Theory
August 11, 2025
 · 
5 min read

It’s Speculation, All The Way Down

You'll see it too, when you start glazing over.
July 28, 2025
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5 min read

What is Design Intent?

Why being deliberate with your design choices matter.
June 9, 2025
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5 min read

Minimalism, Maximalism, Optimalism

Wait, optimalism?
April 28, 2025
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5 min read

Designing By Feel

Despite all the structure and process that can go along with design, sometimes it's ok to go on feels alone.
April 21, 2025
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5 min read

Mo Features, Mo Problems.

Just because the product is slapping you on the wrist, doesn't mean it's your fault.
April 14, 2025
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9 min read

AI for Designers – What’s Now and What’s Next?

Post-hype, what is AI doing for and to designers?
March 31, 2025
 · 
7 min read

Bereft of All Common Sense

Improving quality of life means letting users be human
March 24, 2025
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5 min read

A Criticism-powered Jetpack

How learning to parse criticism improves the design and designer
February 24, 2025
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5 min read

The Halo in the Holistic

To have a great design, first you need a good one.
February 17, 2025
 · 
6 min read

The Devil in the Details

How attention to detail turns good design into great design.
February 10, 2025
 · 
6 min read

Get Mad

An old Industrial Designer yelling at Copic marker refills.
December 16, 2024
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6 min read

Have You Got Taste?

What is taste in a world of tasteless hype? And importantly, what do we do about it?
December 9, 2024
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5 min read

How Much Design Gets Lost In Realisation?

How do the tools we use change our designs as they exit our heads?
November 25, 2024
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5 min read

The Fragility of Ideas

How to deal with the fickleness of our human creativity.
November 18, 2024
 · 
6 min read

Is Design Too Cool For School?

Is a degree still a necessary investment for a career in Industrial Design?
October 14, 2024
 · 
7 min read

Tesla Cybercab

An Opinionated Design Analysis
September 30, 2024
 · 
5 min read

The Aesthetic Bandwagon

If you're copying what's cool now, it's already too late.
July 15, 2024
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5 min read

Technofeudalism and Design

Are walled gardens destroying meaningful product design?
March 11, 2024
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5 min read

Purity of Purpose

Everywhere you look the products we use are crappier than ever because they've lost the part that made them good in the first place.
February 5, 2024
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6 min read

Have We Reached Peak Obround?

Obround: noun. (geometry) A shape consisting of two semicircles connected by parallel lines tangent to their endpoints.
January 29, 2024
 · 
6 min read

Pro-Repair Design

The right to repair is one thing, but who's going to repair it?
December 10, 2023
 · 
7 min read

Less But Better

If we want consumers to buy domestically produced goods, consumers need to be 'untrained' out of buying lots of cheap junk.
December 4, 2023
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5 min read

Don’t Be Weird

Don't replace one set of problems, with another set of problems.
October 31, 2023
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5 min read

AI and Creators: A Consumer’s Perspective

This is not my weigh-in on the AI vs art debate. That debate will rage for many years to come. There is, however, a third side to the argument that nobody is arguing about. Consumers.
October 23, 2023
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6 min read

Too Busy for Bad Design.

Most people are too busy to realise the products they use everyday are just a little bit off.
October 16, 2023
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8 min read

Designing for Business

Assuming you’re in the business of making goods (like maybe medical devices), the right design decisions at the right time can mean the difference between a business being a success, and a business continuing to struggle.
September 18, 2023
 · 
4 min read

Design Thinking and Chesterton’s Fence

Avoid changing a given situation before you understand some of the reasons why it's remained unchanged for so long
September 11, 2023
 · 
8 min read

Why Are Medical Devices White?

Ever wondered why medical devices are always white?
September 4, 2023
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6 min read

Does Design Lie to You?

This one goes deep, you may want to buckle up.
August 28, 2023
 · 
5 min read

Kill Your Darlings

Take that clever little bit of wit, that sentence, or that idea that you keep hanging onto, and delete it.

ⓒ Lincoln Black 2024

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Virtimachi Pty Ltd

ABN 31 651 760 762

PO Box 7156 Kariong

NSW 2250 Australia