Latest in: user needs
July 28, 2025
 · 
5 min read

What is Design Intent?

Why being deliberate with your design choices matter.
June 23, 2025
 · 
6 min read

Did You Stop to Ask Why?

Become better informed, make better decisions, and take more effective action.
June 16, 2025
 · 
6 min read

There’s No Such Thing As User Error

Only usability error.
June 9, 2025
 · 
5 min read

Minimalism, Maximalism, Optimalism

Wait, optimalism?
March 24, 2025
 · 
5 min read

A Criticism-powered Jetpack

How learning to parse criticism improves the design and designer
February 24, 2025
 · 
5 min read

The Halo in the Holistic

To have a great design, first you need a good one.
February 17, 2025
 · 
6 min read

The Devil in the Details

How attention to detail turns good design into great design.
March 11, 2024
 · 
5 min read

Purity of Purpose

Everywhere you look the products we use are crappier than ever because they've lost the part that made them good in the first place.
January 15, 2024
 · 
6 min read

Design is Chaos

It can be utterly disheartening when the development process doesn't fit within the confines of those well-illustrated tetragons.
December 18, 2023
 · 
5 min read

Charades

Trying to diagnose a computer problem through a telephone with an inexperienced "technician" on the other end is exactly like playing charades.

ⓒ Lincoln Black 2024

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Virtimachi Pty Ltd

ABN 31 651 760 762

PO Box 7156 Kariong

NSW 2250 Australia